Coverage quality
Is the outlet relevant to your audience? Did the piece carry your key message, quote your spokesperson and link to you?
HomeApproach
From noise to news, on purpose.
A short, deliberate process that gets the right story to the right people at the right moment, and tells you honestly what worked.
The process
Four phases. No guesswork.
Every engagement follows the same arc. Launch projects move through it once; retainers repeat phases three and four every month, with the story refreshed as your business moves.
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01Weeks 1–2
Find true north
We interview your leadership, customers and partners, read what has been written about you and your competitors, and find the story that is true, specific and yours.
You get
- Narrative and positioning
- Message house
- Proof points and data audit
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02Weeks 2–3
Map the room
We identify the journalists, beats, podcasts and outlets that reach your audience, and work out what each one needs from you to say yes.
You get
- Targeted media map
- Angle-by-outlet plan
- Timeline and news calendar
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03Week 3 onward
Pitch with precision
Tailored pitches go out with the timing, assets and access each journalist needs. Spokespeople are briefed before every interview, and every follow-up is tracked.
You get
- Pitches and exclusives
- Briefing notes for every interview
- Press kit and assets
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04Every month
Measure what moved
We report on coverage quality, message pull-through, share of voice and the business signals that follow, then adjust the plan based on what actually worked.
You get
- Monthly report
- Next month's story plan
- Clear recommendations
How we measure
Clippings are not the scoreboard.
A pile of links tells you very little. These are the signals we track and report every month, so you can see what the work is actually doing for the business.
Share of voice
How often you appear in the conversation compared with competitors, by topic and by outlet.
Sentiment & accuracy
Whether coverage is positive, neutral or critical, and whether the facts about you are right.
Business signals
What followed: inbound enquiries, search interest, site visits, job applications and partner calls.
Engagements
Three ways in. One standard.
Whether you need a single moment to land, a steady drumbeat of visibility, or a steady hand when things go sideways, the same senior team does the work.
Launch
For a funding round, product release, rebrand or market entry.
- Narrative & messaging workshop
- Release, press kit and briefing Q&A
- Targeted media list and embargo strategy
- Spokesperson prep for every interview
- Coverage report and follow-on plan
Momentum
For brands that want to be part of the conversation every month, not just on launch day.
- Always-on media relations
- Monthly story and news-hook planning
- Bylines, op-eds and expert commentary
- Podcast, panel and award submissions
- Monthly share-of-voice reporting
Counsel
For moments when the story is already moving and you need a steady hand.
- Rapid situation assessment
- Holding statements and stakeholder messaging
- Media response and spokesperson coaching
- Monitoring and sentiment tracking
- Post-incident review and reputation repair
Working together
Simple rhythms, no surprises.
You should never have to chase us for an update. This is what the week-to-week looks like.
A single senior lead
i.One person who knows your story inside out and answers your calls.
A weekly check-in
ii.Thirty minutes: what is live, what is pending, and what we need from you.
A shared tracker
iii.Every pitch, interview and piece of coverage, visible in one place.
A monthly report
iv.What landed, what moved, and what we will do next month.
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