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Everything a story needs to travel.

Six core services, each built around the same clear story. Use one, combine a few, or let us run the whole program.

01

Media relations

Best for: companies with news to share and a clear audience to reach.

The right story, in front of the right journalist, at the right moment.

We build media lists by beat, not by volume, and pitch each reporter with an angle written for their audience. Exclusives, embargoes and follow-ups are planned, not improvised.

What's included

  • Media mapping by beat and outlet
  • Tailored pitches and story angles
  • Exclusive and embargo strategy
  • Interview scheduling and briefing notes
  • Follow-up and relationship management
  • Coverage tracking
02

Thought leadership

Best for: founders and executives building authority in their category.

Make your leaders the people journalists call first.

We turn your team's expertise into a steady stream of published ideas: op-eds, bylined articles, expert commentary and quick reactions to the stories already in the news.

What's included

  • Point-of-view development
  • Op-ed and byline ghostwriting
  • Reactive commentary on breaking news
  • Expert source positioning
  • Editorial calendar
  • LinkedIn adaptations
03

Launch campaigns

Best for: teams with a defined moment: a funding round, a release, a rebrand or a new market.

Planned backwards from the day the news breaks.

Big announcements get one shot at a first impression. We build the narrative, the assets and the media plan so the day goes the way you intended.

What's included

  • Narrative and messaging workshop
  • Announcement release and Q&A
  • Press kit with images and fact sheet
  • Embargoed briefings
  • Launch-day coordination
  • Post-launch follow-on plan
04

Crisis & issues management

Best for: organizations facing an active issue, or preparing for one before it arrives.

Calm, fast counsel when the story is moving without you.

We assess the situation, agree the facts, and get the right words to the right people: media, customers, employees and partners. Then we monitor, adjust and help you rebuild.

What's included

  • Rapid situation assessment
  • Holding statements and Q&A
  • Stakeholder and employee messaging
  • Media response management
  • Monitoring and sentiment tracking
  • Post-incident review
05

Executive visibility

Best for: leaders who are the face of the company, or need to become it.

Turn a founder into a voice people recognize.

Visibility is a skill. We train spokespeople to handle any interview, then find the podcasts, panels and stages where their ideas will reach the right audience.

What's included

  • Media training workshops
  • Message and anecdote development
  • Podcast booking
  • Speaking and panel placement
  • Award submissions
  • Profile and feature pitching
06

Owned storytelling

Best for: brands that want earned and owned channels pulling in one direction.

Keep the story consistent between headlines.

Earned coverage works best when your own channels tell the same story. We write and plan the content you control so every touchpoint reinforces the message.

What's included

  • Online newsroom and press page
  • Announcements and blog posts
  • Executive LinkedIn content
  • Stakeholder newsletters
  • Coverage amplification
  • Message house and tone guide

Add-ons

Useful on their own, too.

Smaller, fixed-scope pieces of work. A good way to start with us, or to fill a specific gap alongside your in-house team.

a.

Media audit

Where you stand today: coverage, share of voice, and the gaps worth closing.

b.

Media training day

A focused session that prepares spokespeople for live, recorded and difficult interviews.

c.

Message house

Your core story, proof points and soundbites on one page your whole team can use.

d.

Crisis readiness

Scenario planning, draft statements and a response playbook, before you need them.

See how engagements are structured

Not sure where to start?

Tell us the story. We'll suggest the route.

Start a conversation hello@northlinepr.space